For B2B Brands
We map your B2B market and then own it.
Conversales builds the outbound infrastructure that replaces hope with a repeatable system. From ICP definition to qualified meetings on the calendar.
Mass Blast
David Bekam
Hi [FirstName], just wanted to see if you're open to learning more about us.
Get’s Ignored
No Specifics
Could be sent o anyone
?
Not Verified
Too broad
No Buying Trigger
Mass Blast
David Bekam
Hi [FirstName], just wanted to see if you're open to learning more about us.
Get’s Ignored
No Specifics
Could be sent o anyone
?
Not Verified
Too broad
No Buying Trigger
Mass Blast
David Bekam
Hi [FirstName], just wanted to see if you're open to learning more about us.
Get’s Ignored
No Specifics
Could be sent o anyone
?
Not Verified
Too broad
No Buying Trigger
Mass Blast
David Bekam
Hi [FirstName], just wanted to see if you're open to learning more about us.
Get’s Ignored
No Specifics
Could be sent o anyone
?
Not Verified
Too broad
No Buying Trigger
Structured Sequences
David Bekam
Hi [FirstName], noticed [Company] is scaling outbound with SDRs. We help sales leaders increase reply rates 2 to 3x
Sure! Let’s connect!
Colson Baker
Mid-Market SaaS
$10M - $100M
Structured Sequences
David Bekam
Hi [FirstName], noticed [Company] is scaling outbound with SDRs. We help sales leaders increase reply rates 2 to 3x
Sure! Let’s connect!
Colson Baker
Mid-Market SaaS
$10M - $100M
Structured Sequences
David Bekam
Hi [FirstName], noticed [Company] is scaling outbound with SDRs. We help sales leaders increase reply rates 2 to 3x
Sure! Let’s connect!
Colson Baker
Mid-Market SaaS
$10M - $100M
Structured Sequences
David Bekam
Hi [FirstName], noticed [Company] is scaling outbound with SDRs. We help sales leaders increase reply rates 2 to 3x
Sure! Let’s connect!
Colson Baker
Mid-Market SaaS
$10M - $100M
You
do
not
have
an
outbound
problem.
You
have
a
clarity
problem.
You
do
not
have
an
outbound
problem.
You
have
a
clarity
problem.
ICP Problem
Reaching everyone. Converting no one.
David Bekam
Sent 5 days ago
Emma Brooke
Seen 10 days ago
Liam Nguyen
Sent 12 days ago
Message Problem
Just sending. Not resonating.
To:
name@company.com
Quick question about your...
Hi [First Name],
I wanted to reach out about how we help companies like yours, we see...
Generic positioning
Reporting Problem
Busy metrics. Empty pipeline.
44%
Open Rate
80
Outreaches
0
Meetings Booked
Channel Problem
Active on all channels. Booked on none.
0.8%
Reply Rate
0
Qualified Leads
-
ICP Problem
Reaching everyone. Converting no one.
David Bekam
Sent 5 days ago
Emma Brooke
Seen 10 days ago
Liam Nguyen
Sent 12 days ago
-
Message Problem
Just sending. Not resonating.
To:
name@company.com
Quick question about your...
Hi [First Name],
I wanted to reach out about how we help companies like yours, we see...
Generic positioning
-
Reporting Problem
Busy metrics. Empty pipeline.
44%
Open Rate
80
Outreaches
0
Meetings Booked
-
Channel Problem
Active on all channels. Booked on none.
0.8%
Reply Rate
0
Qualified Leads
System
We build the full stack, outbound system.
ICP Definition
Message Format
Outbound Infrastructure
Pipeline Reporting
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B SaaS
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B SaaS
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B SaaS
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B SaaS
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B SaaS
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 2
Craft outbound messages that feel relevant, timely, and impossible to ignore.
Personalized messaging based on role and buying signals
Frameworks tested across thousands of outbound campaigns
Clear hooks, CTAs, and objection-aware copy
antony@vought.com
Noticed you’re scaling your SDR team
Hi Antony,
I noticed you’re scaling your SDR team at Vought. Most teams at your stage hit the same wall: volume without a tested ICP. We fixed....
Situation-specific
Name Trigger
Send Message
→
STEP 2
Craft outbound messages that feel relevant, timely, and impossible to ignore.
Personalized messaging based on role and buying signals
Frameworks tested across thousands of outbound campaigns
Clear hooks, CTAs, and objection-aware copy
antony@vought.com
Noticed you’re scaling your SDR team
Hi Antony,
I noticed you’re scaling your SDR team at Vought. Most teams at your stage hit the same wall: volume without a tested ICP. We fixed....
Situation-specific
Name Trigger
Send Message
→
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B SaaS
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 3
Build a reliable outbound engine your team can scale confidently.
Domain setup and warm-up handled end-to-end
Deliverability-first infrastructure to avoid spam folders
Automated lead routing and campaign workflows
Personalized opener : Day 1
Sent
Connection request : Day 3
Sent
Call attempt : Day 7
Voicemail
STEP 3
Build a reliable outbound engine your team can scale confidently.
Domain setup and warm-up handled end-to-end
Deliverability-first infrastructure to avoid spam folders
Automated lead routing and campaign workflows
Personalized opener : Day 1
Sent
Connection request : Day 3
Sent
Call attempt : Day 7
Voicemail
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B SaaS
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 4
Track what drives revenue and optimize outbound with clarity.
Unified reporting across campaigns and channels
See meetings, replies, and pipeline generated in one place
Identify top-performing messaging and ICP segments
42
Qualified Meetings
16
Opportunities Created
01
02
03
04
05
Meetings Booked Per Week
Post Optimization
STEP 4
Track what drives revenue and optimize outbound with clarity.
Unified reporting across campaigns and channels
See meetings, replies, and pipeline generated in one place
Identify top-performing messaging and ICP segments
42
Qualified Meetings
16
Opportunities Created
01
02
03
04
05
Meetings Booked Per Week
Post Optimization
Case Studies
We build the full stack, outbound system.
Build a predictable outbound pipeline in 90 days.
They had a product, a small team, and zero outbound motion. Every deal came from the founder's network.
214%
Qualified Pipeline Growth
2.7x
Increase in Reply Rates
Read Case Study
→
Build a predictable outbound pipeline in 90 days.
They had a product, a small team, and zero outbound motion. Every deal came from the founder's network.
214%
Qualified Meetings
2.7x
Deals Closed
Book a Call
→
Build a predictable outbound pipeline in 90 days.
They had a product, a small team, and zero outbound motion. Every deal came from the founder's network.
214%
Qualified Meetings
2.7x
Deals Closed
Book a Call
→
From referral-only to a full outbound pipeline.
They had a product, a small team, and zero outbound motion. Every deal came from the founder's network.
14 Days
To First Qualified Meeting
12
Qualified Conversations in Month 1
Read Case Study
→
From referral-only to a full outbound pipeline.
They had a product, a small team, and zero outbound motion. Every deal came from the founder's network.
14 Days
Qualified Meetings
12
Deals Closed
Book a Call
→
From referral-only to a full outbound pipeline.
They had a product, a small team, and zero outbound motion. Every deal came from the founder's network.
14 Days
Qualified Meetings
12
Deals Closed
Book a Call
→
Conversales POV
Three things the GTM industry will not say out loud.
Volume is a confession
Agencies that lead with email count are telling you precision is not in their offer. The right message to the right person beats volume every time.
Your ICP is a guess
No client’s ICP survives contact with their last 20 closed deals. The segment that looks best on paper is rarely the fastest to close.
Pipeline is just a number
Open rates tell you the machine is running. Meetings booked tell you it is working. We report on the one that matters.
Conversales POV
Three things the GTM industry will not say out loud.
Volume is a confession
Agencies that lead with email count are telling you precision is not in their offer. The right message to the right person beats volume every time.
Your ICP is a guess
No client’s ICP survives contact with their last 20 closed deals. The segment that looks best on paper is rarely the fastest to close.
Pipeline is just a number
Open rates tell you the machine is running. Meetings booked tell you it is working. We report on the one that matters.
Conversales POV
Three things the GTM industry will not say out loud.
Volume is a confession
Agencies that lead with email count are telling you precision is not in their offer. The right message to the right person beats volume every time.
Your ICP is a guess
No client’s ICP survives contact with their last 20 closed deals. The segment that looks best on paper is rarely the fastest to close.
Pipeline is just a number
Open rates tell you the machine is running. Meetings booked tell you it is working. We report on the one that matters.
The Real Cost
Your pipeline gap, in plain numbers.
Enter your numbers. See exactly what your current outbound is leaving on the table every month.
Our Clients
50+ brands have upgraded with us
Randy Jackson
CEO, Teampay
Sophia Liu
CTO, InnovateX
Carlos Gomez
Marketing, BrightWave
Aisha Rahman
Product, NexusCorp
-
Our demo agent helps leads quickly validate whether parcel tracker is right fit for them, so when they appear on CRM we have proper context ready
Raman Desai
CEO, Teampay
-
They rebuilt our ICP and messaging strategy, which quickly turned outbound into a far more reliable growth channel for us
Nathan Reynolds
Co-Founder, VantageCore
-
The campaigns felt highly personalized, and the reporting gave our team much better clarity on pipeline performance.
Emily Parker
Director of Growth, NovaScale AI
Qualified Meetings Booked
-
New Lead!
Ray booked a call
-
New Lead!
Janvi booked a call
-
New Lead!
Charlie booked a call
Countries Impact
Our Clients
50+ brands have upgraded with us
Randy Jackson
CEO, Teampay
Sophia Liu
CTO, InnovateX
Carlos Gomez
Marketing, BrightWave
Aisha Rahman
Product, NexusCorp
-
Our demo agent helps leads quickly validate whether parcel tracker is right fit for them, so when they appear on CRM we have proper context ready
David Martin
CEO, Teampay
-
They rebuilt our ICP and messaging strategy, which quickly turned outbound into a far more reliable growth channel for us
Nathan Reynolds
Co-Founder, VantageCore
-
The campaigns felt highly personalized, and the reporting gave our team much better clarity on pipeline performance.
Emily Parker
Director of Growth, NovaScale AI
Qualified Meetings
-
New Lead!
Ray booked a call
-
New Lead!
Janvi booked a call
-
New Lead!
Charlie booked a call
Countries Impact
Our Clients
50+ brands have upgraded with us
Randy Jackson
CEO, Teampay
Sophia Liu
CTO, InnovateX
Carlos Gomez
Marketing, BrightWave
Aisha Rahman
Product, NexusCorp
-
Our demo agent helps leads quickly validate whether parcel tracker is right fit for them, so when they appear on CRM we have proper context ready
Raman Desai
CEO, Teampay
-
They rebuilt our ICP and messaging strategy, which quickly turned outbound into a far more reliable growth channel for us
Nathan Reynolds
Co-Founder, VantageCore
-
The campaigns felt highly personalized, and the reporting gave our team much better clarity on pipeline performance.
Emily Parker
Director of Growth, NovaScale AI
Qualified Meetings
-
New Lead!
Ray booked a call
-
New Lead!
Janvi booked a call
-
New Lead!
Charlie booked a call
Countries Impact
Why Us?
The Difference Is in What Gets Built.
Most Agencies
Start sequences before the ICP is tested.
Report on open rates and emails sent.
Build in their platform so they own it
One account manager, team you never speak to.
Annual contracts, two-month onboarding, results later.
Conversales
Spend a week on ICP before writing.
Report on meetings and opportunities.
Everything in your accounts from day one.
Named strategist and operator on your account throughout.
Three-month minimum. First meeting within 18 days.
Seamless Process
Go live in under 3 weeks
Discovery Call
1
Discovery Call
30 Minutes
We look at your current GTM, challenge your ICP assumptions, and tell you honestly where the system is breaking.
-
Closed-won analysis
-
ICP scorecard
-
Buying trigger mapping
-
Segment prioritisation
-
Decision-maker profiling
-
Messaging framework
-
Subject line bank
-
Opening line variants
-
Objection handling
-
LinkedIn script
-
Email sequence logic
-
Domain warmup
-
Clay enrichment setup
-
Prospect list validation
-
Pipeline dashboard
-
Closed-won analysis
-
ICP scorecard
-
Buying trigger mapping
-
Segment prioritisation
-
Decision-maker profiling
-
Messaging framework
-
Subject line bank
-
Opening line variants
-
Objection handling
-
LinkedIn script
-
Email sequence logic
-
Domain warmup
-
Clay enrichment setup
-
Prospect list validation
-
Pipeline dashboard
2
2
Setting the foundation
Days 1 to 14
ICP locked, messaging written, stack configured. Everything approved before a single contact is reached.
Setting the foundation
Days 1 to 14
ICP locked, messaging written, stack configured. Everything approved before a single contact is reached.
Live Campaign
34%
Reply Rate
40
Meetings
Live Campaign
34%
Reply Rate
40
Meetings
3
3
Campaigns Go Live
Day 18
First outreach goes out. We monitor daily for the first two weeks and run the first optimization sprint.
Campaigns Go Live
Day 18
First outreach goes out. We monitor daily for the first two weeks and run the first optimization sprint.
1
Discovery Call
Discovery Call
30 Minutes
We look at your current GTM, challenge your ICP assumptions, and tell you honestly where the system is breaking.
2
-
Closed-won analysis
-
ICP scorecard
-
Buying trigger mapping
-
Segment prioritisation
-
Decision-maker profiling
-
Messaging framework
-
Subject line bank
-
Opening line variants
-
Objection handling
-
LinkedIn script
-
Email sequence logic
-
Domain warmup
-
Clay enrichment setup
-
Prospect list validation
-
Pipeline dashboard
Setting the foundation
Days 1 to 14
ICP locked, messaging written, stack configured. Everything approved before a single contact is reached.
3
Live Campaign
34%
Reply Rate
40
Meetings
Campaigns Go Live
Day 18
First outreach goes out. We monitor daily for the first two weeks and run the first optimization sprint.
Team Members
Built by someone who ran outbound at scale
Marcus Webb spent six years leading sales teams at two Series B SaaS companies. He managed 12 SDRs, oversaw thousands of outbound sequences, and sat through enough bi-weekly reviews to know exactly where the system breaks. Not the tools. Not the channel. The clarity. He built Conversales because the problem was always upstream of the campaign, and nobody was fixing it there.
Years of experience
Worth pipeline generated
Marcus Webb
Founder, Conversales
David Martin
CEO, Teampay
Sophie Anderson
Head of Growth Strategy
Michael Turner
Chief Financial Officer
Andrea Soh
Outbound Systems Lead
Team Members
Built by someone who ran outbound at scale
Marcus Webb spent six years leading sales teams at two Series B SaaS companies. He managed 12 SDRs, oversaw thousands of outbound sequences, and sat through enough bi-weekly reviews to know exactly where the system breaks. Not the tools. Not the channel. The clarity. He built Conversales because the problem was always upstream of the campaign, and nobody was fixing it there.
Years of experience
Worth pipeline generated
Marcus Webb
Founder, Conversales
David Martin
CEO, Teampay
Sophie Anderson
Head of Growth Strategy
Michael Turner
Chief Financial Officer
Andrea Soh
Outbound Systems Lead
Team Members
Built by someone who ran outbound at scale
Marcus Webb spent six years leading sales teams at two Series B SaaS companies. He managed 12 SDRs, oversaw thousands of outbound sequences, and sat through enough bi-weekly reviews to know exactly where the system breaks. Not the tools. Not the channel. The clarity. He built Conversales because the problem was always upstream of the campaign, and nobody was fixing it there.
Years of experience
Worth pipeline generated
Marcus Webb
Founder, Conversales
David Martin
CEO, Teampay
Sophie Anderson
Head of Growth Strategy
Michael Turner
Chief Financial Officer
Andrea Soh
Outbound Systems Lead
Frequently Asked Questions
Common queries
Who do you work with?
We work with B2B companies that need clearer positioning, a stronger outbound system, and a more predictable pipeline. Most of our clients are SaaS, agencies, consulting firms, and service-based businesses.
How quickly can we expect results?
Most clients start seeing positive reply rates and qualified conversations within the first 30–45 days. Pipeline impact typically compounds over time as the system gets optimized.
Do you handle the outbound setup as well?
Yes. We handle everything from ICP research and messaging to domain setup, deliverability, and campaign infrastructure so your team can focus on closing deals.
Is this only for SaaS companies?
No. While we primarily work with B2B SaaS brands, we also partner with agencies, consulting firms, and other service-based businesses with high-ticket offers.
How involved does our team need to be?
Very little. We usually need a few strategy sessions upfront, then our team handles execution, optimization, and reporting while keeping you updated regularly.
Frequently Asked Questions
Common queries
Who do you work with?
We work with B2B companies that need clearer positioning, a stronger outbound system, and a more predictable pipeline. Most of our clients are SaaS, agencies, consulting firms, and service-based businesses.
How quickly can we expect results?
Most clients start seeing positive reply rates and qualified conversations within the first 30–45 days. Pipeline impact typically compounds over time as the system gets optimized.
Do you handle the outbound setup as well?
Yes. We handle everything from ICP research and messaging to domain setup, deliverability, and campaign infrastructure so your team can focus on closing deals.
Is this only for SaaS companies?
No. While we primarily work with B2B SaaS brands, we also partner with agencies, consulting firms, and other service-based businesses with high-ticket offers.
How involved does our team need to be?
Very little. We usually need a few strategy sessions upfront, then our team handles execution, optimization, and reporting while keeping you updated regularly.
Frequently Asked Questions
Common queries
Who do you work with?
We work with B2B companies that need clearer positioning, a stronger outbound system, and a more predictable pipeline. Most of our clients are SaaS, agencies, consulting firms, and service-based businesses.
How quickly can we expect results?
Most clients start seeing positive reply rates and qualified conversations within the first 30–45 days. Pipeline impact typically compounds over time as the system gets optimized.
Do you handle the outbound setup as well?
Yes. We handle everything from ICP research and messaging to domain setup, deliverability, and campaign infrastructure so your team can focus on closing deals.
Is this only for SaaS companies?
No. While we primarily work with B2B SaaS brands, we also partner with agencies, consulting firms, and other service-based businesses with high-ticket offers.
How involved does our team need to be?
Very little. We usually need a few strategy sessions upfront, then our team handles execution, optimization, and reporting while keeping you updated regularly.
For B2B SaaS Brands
Stop guessing your market. Start owning it.
We build the outbound system, positioning, and GTM clarity needed to turn your category into predictable pipeline.
For B2B SaaS Brands
Stop guessing your market. Start owning it.
We build the outbound system, positioning, and GTM clarity needed to turn your category into predictable pipeline.
For B2B SaaS Brands
Stop guessing your market. Start owning it.
We build the outbound system, positioning, and GTM clarity needed to turn your category into predictable pipeline.